Given that his character's death is a big part of what sets the plot in motion (and thus he isn't in the film for very long), he got a lot of screen time (relatively speaking) in the trailer. And yeah, the scruffy cowboy look is yummy.

You know, I recall an interview (actually more than one, I think) where Matt talked about being a character actor. I know that made some fans laugh because he doesn't "look the part," but I think that may really be how he sees himself and his career. He's plenty busy, doing really different roles, and working with some terrific people, and those are all good things.

And did I comment on the scruffy cowboy look? :)